GRANT’S WHISKY TAKES OVER STORE AT
CHARLES DE GUALLE AIRPORT IN UNPRECEDENTED BRAND PROMOTION
Grant’s blended Scotch whisky launched the first ever full Grant’s range display with an exclusive brand store with Aelia at the International Terminal 2F at Charles de Gaulle Airport in Paris. For the first time the Grant’s range will be on display together with the Grant’s 25 Year Old, Grant’s 12 Year Old, Cask Editions, Distillery Edition, and of course one of the world’s best selling blended whiskies, Grant’s Family Reserve. The store has a limited appearance, only in operation for the month of February 2011.
The exclusive Grant’s blended Scotch whisky shop puts the Grant’s brand family firmly centre stage, highlighting the extraordinary breadth and quality of the range and accentuating its premium crafted nature. Travelers going through Terminal 2F will have the opportunity to sample the entire Grant’s range including the latest edition, the ultra premium Grant’s 25 Year Old, only available in selected airports.
Expertly blended by Grant’s Master Blender, Brian Kinsman, Grant’s 25 Year Old is the latest edition to the family range. As the 6th Grant’s Master Blender, Brian has created Grant’s 25 Year Old to celebrate over a century and five generations of the Grant’s family, as well as their collective contribution to creating the finest Scotch whisky.
“Travellers going through Charles de Gaulle airport in Paris will be the first to see the entire Grant’s range in one place,” says Brian Kinsman. “With the latest introduction of the 25 year old blended Scotch whisky the range tells our unique family history of stories and craftsmanship
CHARLES DE GUALLE AIRPORT IN UNPRECEDENTED BRAND PROMOTION
Grant’s blended Scotch whisky launched the first ever full Grant’s range display with an exclusive brand store with Aelia at the International Terminal 2F at Charles de Gaulle Airport in Paris. For the first time the Grant’s range will be on display together with the Grant’s 25 Year Old, Grant’s 12 Year Old, Cask Editions, Distillery Edition, and of course one of the world’s best selling blended whiskies, Grant’s Family Reserve. The store has a limited appearance, only in operation for the month of February 2011.
The exclusive Grant’s blended Scotch whisky shop puts the Grant’s brand family firmly centre stage, highlighting the extraordinary breadth and quality of the range and accentuating its premium crafted nature. Travelers going through Terminal 2F will have the opportunity to sample the entire Grant’s range including the latest edition, the ultra premium Grant’s 25 Year Old, only available in selected airports.
Expertly blended by Grant’s Master Blender, Brian Kinsman, Grant’s 25 Year Old is the latest edition to the family range. As the 6th Grant’s Master Blender, Brian has created Grant’s 25 Year Old to celebrate over a century and five generations of the Grant’s family, as well as their collective contribution to creating the finest Scotch whisky.
“Travellers going through Charles de Gaulle airport in Paris will be the first to see the entire Grant’s range in one place,” says Brian Kinsman. “With the latest introduction of the 25 year old blended Scotch whisky the range tells our unique family history of stories and craftsmanship
Available in the Grant’s Whisky Shop will be:
Grant’s Family Reserve – one of the world’s best loved blended Scotch whiskies, enjoyed in more than 180 countries. Winner of the Gold Medal at the ISC in 2009.
Grant’s Ale Cask Reserve – the only Scotch whisky finished in ale casks. Winner of the Gold Best in Class Medal at the IWSC awards in 2010.
Grant’s Sherry Cask Reserve – matured in Oloroso casks for extra layers of spice and nuttiness. Winner of the Gold Medal at the ISC awards in 2010.
Grant’s Distillery Edition – non chill-filtered and sold in a giftable gold carton and exclusive to Global Travel Retail
Grant’s 12 Year Old – a new dimension in Scotch whisky, finished in American whiskey casks for six months. Winner of the Gold at the IWSC awards in 2010
Grant’s 25 Year Old - exclusive to Global Travel Retail, this unique individually numbered batch celebrates over 110 years and five generations of the Grant’s family, containing some of the world’s most highly-prized and distinctive malt and grain whiskies, including the first whisky ever laid down at Grant’s Girvan distillery. Grant’s 25 Year Old was named “Best Blended Scotch Whisky, 19 Years and Over” in Jim Murray’s 2011 Whisky Bible.
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While I certainly applaud them for bring whisky to the consumer at a duty-free price, I do have to admit that the Distillery Edition / 25 Year Old chafes me a touch. As a man without the ways and means to afford constant travel, I often miss out on the Travel Retail Exclusive bottlings that most companies make. It makes sense to bottle and sell intriguing/different bottlings exclusively at airports but damn it, I like getting my hands on EVERYTHING a line-up has to offer. I can't afford international airfare every time I want to buy a rare release. I need some jet-setting friends with deep pockets and room in their carry-ons, I suppose. It is nice that they're able to sample at the airport. That's a huge no-no in the States from what I've seen. A shame too. Everyone likes a free buzz on the plane.
What are your thoughts?
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