Sunday, November 6, 2011

Whisky Magazine

I know.

You were expecting this to be a post about my recent employment at Tuthilltown and what I do in the Willy Wonka shop. Well, I have to clear the article through HR before it can get posted. And before that, well, I have to write it. I was going to do that this weekend but the majority of the shocking little time I had was spent trying to find a car. I'll write it sometime this week. Maybe.

Instead, I bring equally good tidings. You will find, on page 20 of Issue 99 of Whisky Magazine (coming soon, if not already, to your local Barnes and Noble) a wee little article on craft distilling. It's titled "The Art of Craft." It's about 1500 words. Actually, it is 1478 pre-editing. How do I know these things?

I wrote it.

Yep, that's right. I've been published by Whisky Magazine. Here's a little snippet of the article:

"Distillation today is a far cry from its introduction. When distillation first started, it was done as a necessity rather than a luxury.

Completed in small batches on farms to save crops that would otherwise spoil, distillation was by no means an industrial process. Times have changed and distillation has become a multi-billion dollar business. Long gone are the days of private distillers handcrafting product in nigh miniscule volumes. Or are they? In the past 10 years, while companies like Diageo have been growing larger, a trend in the United States has been pushing to smaller.

Smaller volumes, smaller companies, and smaller stills, this trend has steadily grown to the point that it is gaining international attention. Known by many names such as craft, boutique, or farm distilling, smallscale and independent distillers free from the multinational conglomerate yoke have been cropping up across the country.

It is difficult to put a definition on exactly what a micro-distiller is and what they distill as well. The easiest way to describe them is ‘hands-on.' Many of the distillers do not have the budget to hire engineers, publicity teams, and lawyers.

Since it is so expensive to start a microdistillery, in terms of both licensing fees and equipment prices, they have to do everything independently and at minimal costs. But this independence gives them the freedom to produce whatever they desire."

That is but a mere taste of what's to come. Do you want to read the rest of this fateful chronicle? Do you desire to plumb the inky depths of beverage law and craft distilling trends? Well then, here is a step by step list of directions that will, at the end, leave you, too, with a crisply printed copy of Whisky Magazine's page 20 article by that devilishly handsome rogue Scott Spolverino:

The In With Bacchus Guide to Getting Whisky Magazine
1. Make a cup of coffee. Add cream and sugar as necessary.
2. Drink coffee. Peruse newspaper. Relax.
3. Grab keys. And cash. Or credit. Maybe even a gift certificate. But no checks. Paying for a $6.99 magazine with a check is tacky. 
4. Don't forget your Barnes and Noble discount card.
5. Get in car. Make sure that it has gas.
6. Get gas because you are almost out. Pick up a soda or something. I recommend Mountain Dew.
7. Go to Barnes and Noble. Head to the Food and Wine section.
8a. Pick up copy of Whisky Magazine. Cradle it like a newborn.
8b. They don't have the latest copy. Find the manager and yell at them until the police arrive. Post bail, go home, and start from 1 (hopefully skipping 8b this time).
9. Go to the cash register and purchase said magazine.
10. Put it in the trunk of your car. Don't want the cops to find it if you get pulled over for speeding.
11a. Get home.
11b. Get stopped by cops because you're a lead-foot. Yell at cop that you have critical mission documents in your trunk and that no one can stop you. Don't resist the taser; just go with it. Post bail and start from step 1 (definitely skipping step 11b this time). 
 12. Read it. Bask in my linguistic prowess.

Or you could just subscribe. That would save you a lot of time. And maybe some bail money.

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